How Video and Photography Enhance Your Sales Communications

In this blog post, we’ll be explaining how photo and video production can help you enhance your sales communications.

Instant Credibility

Making use of professional photo and video production is the most effective way to benefit is to genuinely connect with your target market. Many organisations believe that the first way to achieve this is to be liked. In a sense, this is the farthest thing from the truth. It's important to look at how you can be intimate with your market before you are trying to build your business.

Give Them a Face

Having a face or a face to connect with is powerful. This enables you to tell your prospects about yourself and what you can do for them, making it clear what your business is about. People like being able to relate to businesses. When it comes to photo and video production, be human and approachable by putting a face to your business. It is far more likely that people will buy from someone they know and trust.

Video Servers

You can upload different formats from still photos to video via the web or as a mobile phone. The concept is pretty simple. All you have to do is have a video they want to watch. There are photographs of yourself and other people, your competitors, past work samples, background music, and a dance Avid DIY style. The conversation you have with your prospects will reflect on the products and services that the photo and video production agency provide. For example, if you sell auto parts you might appear in a video at a mechanic explaining how the hood is screwed onto the car or maybe showing off the best part of some car or truck.

Music

In the past, musicians and artists have been careful not to get too carried away in adding music to their videos. While sound is a key part of photo and video production, the idea is to keep it balanced with what’s being shown. They have generally engaged their audience by simply recommending the product or service. They did not YouTube their video or use the True Blue website that hosted the videos. Instead of adding a seamless music background track they chose to show what the real product can do and often even tell a story behind the product.

Approaching it

You should use photo and video production effectively to encourage repeat visits. You want your prospects to get excited about and enticed to watch it again. Ideally you want to give them enough information so that they can see how the product or service helps them. Many reputable companies use this method by first making the video, and then giving the prospect free updates and information to enable them to understand the product a little more.

Distributing the Video

Once you have your videos they should be able to share well. YouTube, Dailymotion, Instagram, and Vimeo are a few places you can upload your clips. A significant advantage to uploading your video to the major video sharing sites is that your videos will share on the major social networks. On the flip side of this it also increases your inbound traffic. Understand that the more widely your videos appear on the Internet the more chance that you will get your message across. You will also be exposed to a massive audience. Open multiple accounts to ensure the audio and video you create for this will find an audience.

Social Media Tools

Facebook, Twitter, Linkedin and more social media sites are also great ways to distribute your videos. You will be able to get your message out without spending a dime.

Once you have your videos in various social media outlets you should also contact independent bloggers in your industry. Your video can be updated with a guest post or a comment. You will benefit by achieving a backlink, as well as generating interest in your business in a new perspective. Every blog post can generate significant exposure that you would probably not get with a standard blog subscription.

When you get stuck for ideas on what to say in your video or slideshow presentations there are many, many more resources available for photo and video production online than ever before. Internet marketing is constantly changing and in order to be effective in your marketing efforts you will have to continually evolve with new techniques and trends. It is very important that you understand this evolving behaviour online, so that you can get your message across. If you’re looking for professional advice and video editing services, you can also get in touch with one of the top agencies in photo and video production.